The Design Department is responsible for the creation of our collections, with a consistent starting point of thorough historical and cultural research. Divided into core teams dedicated to the various product groups and attributes of the collection, Design strives each day to push the boundaries of denim.
Working with the Design and Merchandise department, Product Development safeguards the inimitable look and feel of G-Star collections. This department examines and assesses all facets of the product development process, creating technical solutions on demand. Ensuring quality compliance and timely development of sample and production books, expert and effective communication with counterparts at local productions sites is key, guaranteeing faultless G-Star products.
As part of the Product Development team G-Star has an in-house Atelier, operating as the creative laboratory of our collections. We have pattern makers and tailors creating patterns and prototypes, and it is here that our fit specialists execute the pioneering 3D Denim construction approach – invented by G-Star and responsible for our distinct silhouette.