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CRO Specialist

Amsterdam, The Netherlands

The Netherlands
September 21, 2020
CRO Specialist

CRO Specialist

Job description

G-Star is a place where your passion for all things jeans becomes a career. It’s a place of collaboration, inspiration, and innovation. Working alongside like-minded people, feeding off one another’s energy and drive.

It’s a place to express and grow your specialization, in a dynamic environment that values proactivity and innovation. A ‘Dutch’ approach to communication encourages openness and clarity within our relatively flat organization.

It’s a place where the level of responsibility is equal to the level of fun. Hands on to get things done, we strive to make the impossible possible.

At G-Star, every day is another opportunity to push the boundaries of denim.

Job purpose:
As the CRO specialist the main goal is to plan and execute data driven optimizations on all digital channels (web, app, instore). You initiate hypothesis-driven A/B tests with the aim of improving visitor to buyer conversion and you know how to translate data into comprehensible visualizations using Google Analytics, Tableau or a similar program.

Tasks and Responsibilities

• Responsible for the CRO roadmap and execution of all G-Star RAW Digital channels
• Optimize the digital customer journey for millions of users across the globe
• Find data-driven opportunities to increase conversion for web, app and instore digital touchpoints
• Report and present data into comprehensible visualizations with clear business cases
• Challenge Digital roadmap initiatives with data-driven insights
• Strategical internal partner for quantitative and qualitative customer behavior/feedback


What you bring to the table:
• Bachelor or Master’s degree
• At least three years of experience in web analytics and/or website optimization
• Extensive experience in Google Marketing Platform (Google Analytics 360, Google Tag Manager 360, Data Studio)
• Experience with A/B testing tools like Qubit, Sitespect, VWO, Optimizely, Google Optimize
• Experience with optimization tools like Hotjar, Usabilla, Mopinion
• Preferred (but not a must) experience and/or affinity with JavaScript, SQL, BigQuery
• Ability to work effectively in a fast-paced, rapid changing environment
• Ability to work independently with little supervision

G-Star Skill Set:
• Analytical skills
• Self-starting
• Data-driven
• Customer and solution oriented
• Strong communication and reporting skills
• Willingness and ability to learn new processes and systems

Direct relations:
• Part of a multidisciplinary Digital Business Development team and reporting directly to the Business Development & Operations Manager E-commerce
• Works closely with 2 Product Owners, UX designer and Frontend developer
• Contact person for internal E-commerce and Business analysts
• Contact person for our CRO partner and A/B testing software supplier

What does G-Star bring to the table:
Beyond a competitive salary, working at G-Star brings many other perks and exciting opportunities: an awesome and diverse team that collaborates to change the game; a work environment that offers room for fun, inspiration and innovation; a clothing budget; a healthy, fresh and delicious lunch and even discounts in various fitness clubs and last but not least, a discount on a new bicycle.

What will happen next:
• We will thoroughly review your CV (English is our corporate language, so please apply in English)
• When we hopefully find what we are looking for, we will call you for a chat and if it’s a good fit, we’ll plan our first interview
• Because we’re very curious how you’d survive a mission impossible, we ask you to prepare a real-life business case in a follow-up interview
• When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed and we’ll explain to you how to order your first pair of jeans from the G-Star employee store. Good luck!