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Digital Accounts Marketing Manager

Amsterdam, Netherlands

August 12, 2022
Digital Accounts Marketing Manager

Digital Accounts Marketing Manager

Denim. It’s our passion. It’s in our blood.
But we are not just another denim brand.
We’re RAW.

At G-Star, we are obsessed with denim. Together we push to invent, explore and take craftsmanship to another level. Down to the smallest detail and with a strong belief that there is no limit to what denim can do.
To achieve this, we are always looking for hardcore thinkers and do-ers , who want to join us in creating the future of premium and purposeful denim.

Are you up for the challenge?
Are you the perfect fit for our team?
Are you a bit of a rebellious spirit?
Then we would love to hear from you!

Here's what we'll do together:

The Digital Accounts Marketing Manager is responsible to help building a pipeline of qualified digital sales and brand building opportunities through spot on marketing activations. 

You will manage in negotiating marketing plans and implement key marketing initiatives that will drive brand awareness, consideration, market share growth and profitability in line with the set plans.
Next to this, you will analyse the market and come up with new marketing strategies to help G-Star Raw grow digitally.
You will be based in our office in Amsterdam, leading a team of digital heroes to unlock our digital growth ambitions and grab the full potential with our key digital wholesale partners.

The team has a creative digital outlook which is grounded in commercial acumen.
Our main accounts are, but not limited to, Zalando, ASOS, About You, Amazon, etc.

Your tasks & responsibilities:
Set up digital marketing and performance marketing strategy/ campaigns for our digital titans.

  • Prepare marketing and strategic meetings with our digital accounts
  • Analyse the digital market business and monitor the marketing and sales strategy through current and historical trends in key performance indicators
  • Ensure that the brand, performance campaigns, and investment are aligned with the availability of products, and the Go To Market approach is aligned with the annual target, market trends, launches/promotions, and main competitors' activities
  • Work with our partners to create impactful bespoken brand campaigns with customer-centric native content
  • Constantly identify new marketing opportunities to guarantee further brand and business growth
  • Work with sales, data teams and the marketing department to ensure that the digital titans can take full advantage of all marketing support

Here's what you bring to the table:

  • A bachelor's degree and minimum of 5-year experience in a digital marketing position (preferable Key Accounts)
  • Leadership experience on an international environment
  • Excellent communication, negotiation and influential skills and familiar with stakeholder management
  • An analytical and strategic thinker
  • High learning capabilities
  • Must be performance-driven, organized and detail-oriented with excellent follow-up skills 
  • Language skills: proficient in business English, spoken as well as written. French and/or German is a plus
  • A proven track record within digital accounts is a plus
  • Team player and eagerness to learn
  • Strong business-impact orientation and focus on results and analytics
  • Relationship management and strong organizational communication skills
  • Strategic thinking and entrepreneurial mentality
  • Internal and external partnering and collaboration approaches

Here’s what we bring to the table:
Beyond a competitive salary, working at G Star brings many other perks and exciting opportunities: an awesome and diverse team that collaborates to change the game; a work environment that offers room for fun, inspiration and innovation; a clothing budget; a healthy lunch, and last but not least, a discount on a new bicycle.

What will happen next:

  • We will thoroughly review your CV.
  • We have a large expat community at G Star, so please apply in English.
  • When we hopefully find what we are looking for, we will contact you for a chat and if it’s a good fit, we’ll plan our first interview.
  • Because we’re very curious how you’d survive a mission impossible, we ask you to prepare a real life business case in a follow up interview.
  • Having an agile mindset is very important at G Star, therefore we ask you to participate in an (online) Learning Agility Assessment.
  • When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed and we’ll explain to you how to order your first pair of jeans from the G Star employee store. Good luck!