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Paid Media Brand Specialist

Amsterdam, The Netherlands

The Netherlands
September 24, 2021
Paid Media Brand Specialist

Paid Media Brand Specialist

Job description

Denim. It’s our passion. It’s in our blood.
But we are not just another denim brand.
We’re RAW.

At G-Star, we are obsessed with denim. Together we push to invent, explore and take craftsmanship to another level. Down to the smallest detail and with a strong belief that there is no limit to what denim can do. To achieve this, we are always looking for hardcore thinkers and do-ers, who want to join us in creating the future of premium and purposeful denim.
Are you up for the challenge?
Are you the perfect fit for our team?
Are you a bit of a rebellious spirit?
Then we would love to hear from you!

Job purpose

Would you like to combine your expertise of Brand Marketing with your passion for denim? Then you might be our new Paid Media Specialist!
As G-Stars’ new Paid Media Brand Specialist you become part of the Global Digital Marketing Team. This team consists of an enthusiastic and experienced group of online and offline marketing specialists (for example: TV, Radio, OOH, Programmatic, PPC, Paid Social, Display and Affiliate). In the team we build, manage and optimize paid marketing campaigns throughout the full funnel of the customer journey. The team has big ambitions and lots of motivation to have maximum impact on the growth of G-Star Raw, both from a brand perspective as from a business perspective. And we have lots of fun as well!

The Digital Marketing Team is responsible for creating the global paid marketing strategy for G-Star RAW and a flawless execution. We work successfully together with the Ecommerce Team, the Brand Marketing Team and the Regional Marketing Teams, as well as our inhouse Creative Team and our Data Engineering Teams.
The vast acceleration of digital performance brings a lot of new opportunities for G-Star’s Digital Marketing activities. As Paid Media Specialist you will play a pivotal role in managing, coordinating and optimizing big brand campaigns and activations that we roll out across the various paid channels globally.

As Paid Media Specialist you work closely together with the Multimedia Manager, the Head of Digital Marketing as well as the Team Leads of the performance channels on developing an overall strategic vision and direction for the various channels. You have a specific focus on the upper funnel – branding and awareness campaigns of G-Star. You will be responsible for supporting all of our traditional media channels (TV, Radio, Out-Of-Home) as well as online media channels (Programmatic, Online Video, Paid Social) across Europe. By doing so, you have a significant impact on the growth of our fantastic G-Star brand globally!
This role is a unique opportunity for someone who is looking for the next step in their career and who likes working in a fast paced, international environment.


What you bring to the table:
• A Bachelor’s or Master’s degree
• A minimum of 2 years hands-on experience managing paid (brand) media campaigns, for example Online Video, Display, TV and OOH and experience in working with large budgets across multiple countries
• Experience managing multiple agency partners – relationship and finance management
• Strong understanding of branding and building brand awareness and brand demand strategies
• Solid knowledge of marketing tooling such as Google Analytics, experience with DV 360 and Campaign manager is a plus.
• It’s a plus if you have agency experience – you have either worked at or with a digital marketing agency
• You have great written and verbal communication skills in English. An additional language (German, French) is a plus
• Strong stakeholder management skills, with colleagues locally and globally
• Relevant experience in Fashion and/or Retail industry is a plus

G-STAR Skill Set
• Strong analytical, planning and problem-solving skills
• You have a hands-on mentality
• You are a team player with excellent communication skills,
• You are organized, detailed-oriented and able to manage multiple projects at one time
• You are able to learn quickly and enjoy working in a fast-paced environment. You know how to set priorities and turn challenges into a solution.
• You have an intrinsic curiosity to stay up to date on the latest (digital) brand marketing developments
• You have affinity with fashion and denim

What does G-Star bring to the table:
Beyond a competitive salary, working at G-Star brings many other perks and exciting opportunities: an awesome and diverse team that collaborates to change the game; a work environment that offers room for fun, inspiration and innovation; a clothing budget; a healthy lunch, and last but not least, a discount on a new bicycle.

What will happen next:
● We will thoroughly review your CV.
● We have a large expat community at G-Star, so please apply in English.
● When we hopefully find what we are looking for, we will call you for a chat and if it’s a good fit, we’ll plan our first interview.
● Because we’re very curious how you’d survive a mission impossible, we ask you to prepare a real-life business case in a follow-up interview.
● Having an agile mindset is very important at G-Star, therefore we ask you to participate in an (online) Learning Agility Assessment.
● When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed and we’ll explain to you how to order your first pair of jeans from the G-Star employee store. Good luck!