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Paid Search Specialist

Valencia, Spain

March 21, 2024
Paid Search Specialist

Paid Search Specialist

We Are Denim Heads.

We love denim. Live and breathe it. It’s in our DNA. At G-Star, we see no limit to what denim can do. We believe it can be force of progress and innovation for both people and planet. How? By hiring the most creative, curious and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow.

Denim is in our DNA, our people are our stitching.
Join the denim heads making raw denim!


Here's what we'll do together:

Would you like to combine your expertise of paid search with your passion for denim? Then you might be our new Paid Search & Display Specialist!

As G-Stars’ new Paid Search & Display Specialist you become part of the Paid Search Team, which is part of the bigger Global Digital Marketing Team. This team consists of an enthusiastic and experienced group of digital specialists (for example: PPC, Paid Social, Display, SEO and Affiliate). In the Digital Marketing Team, we have big ambitions and lots of motivation to have maximum impact on the growth of G-Star Raw. And we have lots of fun as well!

The Digital Marketing Team is responsible for creating the global digital marketing strategy for G-Star RAW and ensure a flawless execution. We do this in close collaboration with the different regional marketing teams, the Ecom team, our inhouse creative team and our data teams.

As Paid Search & Display Specialist, you work on the creation and execution of the global paid search & display strategy, to ensure we get the optimal results out of our paid search channel. By doing so, you have a significant impact on the growth of G-Star! 

This role is a unique opportunity for someone who is looking for the next step in their career and who likes working in a fast paced, international environment.


Your tasks & responsibilities:

As our Paid Search & Display Specialist, you:

  • Collaborate with the Paid Search Team Lead on the paid search & display strategy, roadmap and priorities
  • Build and optimize campaigns in the paid search channel (Google Ads, Google Shopping, Bing)
  • Build and optimize campaigns in the display channel (Criteo, RTB House, Google)
  • Collaborate with the marketing team to develop engaging and effective ad creatives and a cohesive overall strategy.
  • Analyze results and optimize your campaigns based on set KPI’s.
  • Leverage channel insights to support the overall digital marketing results.
  • Support local initiatives and tests, in collaboration with local marketing teams.
  • Test the latest advertising possibilities (alpha’s beta’s) and ensure G-Star is an early adopter.
  • Manage and partner with internal and external stakeholders, like Google, Bing and Criteo to share insights on performance, trends and opportunities.
  • Report into the Paid Search Team Lead.







Here's what you bring to the table:

  • A Bachelor’s or Master’s degree.
  • A minimum of 3 years hands-on experience managing paid search campaigns, including Google Shopping Campaigns, and experience in working with large budgets across multiple countries.
  • Experience in managing and executing display campaigns.
  • Deep understanding of Google Ads and Google Analytics/Seo is a plus.
  • Experience with data feed management tooling and working with scripts is a plus.
  • It’s a plus if you have agency experience – you have either worked at or with a digital marketing agency.
  • You have great written and verbal communication skills in English. An additional language (German, French) is a plus.
  • Relevant experience in Fashion and/or Retail industry.
  • Time to time travel to the HQ in Amsterdam is required.

G-STAR Skill Set:

  • Strong analytical, planning, and problem-solving skills.
  • You have a changemaker and hands-on mentality.
  • You are a team player with excellent communication skills.
  • You are organized, detailed-oriented and able to manage multiple projects at one time.
  • You are able to learn quickly and enjoy working in a fast-paced environment. You know how to set priorities and turn challenges into a solution.
  • You have an intrinsic curiosity to stay up to date on the latest digital marketing and PPC developments.
  • You obviously are a denim lover.


Here’s what we bring to the table:

We recently moved into our state-of-the-art office in the vibrant city of Valencia. This could be your chance to play a pivotal role in shaping the future development of G-Star in Spain!

Beyond a competitive salary, working at G-Star brings many other perks and exciting opportunities:

  • Competitive salary,
  • Clothing budget to showcase your personal style while representing G-Star RAW,
  • Discounts on private medical insurance,
  • Flexibility to work from home, promoting a healthy work-life balance,
  • Free access to leading learning and development platforms like Udemy and Goodhabitz,
  • Additional perks and benefits available beyond the listed ones.


What will happen next:

  • During this job application, we will ask you to play a couple of short neuroscientific games. These games provide you with the opportunity to showcase your potential, talents, and personality.
  • As a result, we can ensure equal opportunities for everyone who applies, by evaluating everyone based on objective, scientifically proven insights rather than gut feeling.
  • As we value personal growth and transparency, we will make sure you receive your results on the games as well.
  • When we hopefully find what we are looking for, we will get in touch with you and if it’s a good fit, we’ll plan our first interview.
  • When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed and we’ll explain to you how to order your first pair of jeans from the G-Star employee store.

Good luck!