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SEO Coordinator

Amsterdam, The Netherlands

The Netherlands
November 1, 2021
SEO Coordinator

SEO Coordinator

Job description

Denim. It’s our passion. It’s in our blood.
But we are not just another denim brand.
We’re RAW.

At G-Star, we are obsessed with denim. Together we push to invent, explore and take craftsmanship to another level. Down to the smallest detail and with a strong belief that there is no limit to what denim can do. To achieve this, we are always looking for hardcore thinkers and do-ers, who want to join us in creating the future of premium and purposeful denim.

Are you up for the challenge?
Are you the perfect fit for our team?
Are you a bit of a rebellious spirit?
Then we would love to hear from you!

Here’s what we’ll do together:
As our SEO Coordinator, you will be a part of our global E-Commerce team and will be working with the SEO Specialist on the daily management and maintenance of our organic marketing channel. You will focus on our main website.
In this role, you help drive organic traffic and make sure the right pages get found. While G-Star works hard to bring the best product, you focus on maximizing the visibility of these efforts through the organic channel on a global level.

In short, this is a very interesting opportunity to advance your career as an E-Commerce SEO professional in the fashion industry!

Duties & Responsibilities:
• Measure and track site ranking factors, traffic, keywords, internal and external links.
• Implement approved SEO changes to the website and troubleshoot wherever needed.
• Coordinate SEO deliverables for campaigns, including localized copy across five languages.
• Regularly conduct keyword research and competitor analysis to identify opportunities to drive more qualified traffic.
• Keep up with the latest SEO and marketing trends to make recommendations for content optimizations, improving click-through-rate, building a stronger internal linking structure, and more.


What you bring to the table:
• 1-2 years of SEO experience. Preferably within eCommerce.
• Experience with Google Analytics and Search Console is a must, paired with at least one of the following tools is: Semrush, Ahrefs, Screaming Frog, and/or Brightedge.
• You have a Bachelor/Master in Marketing, Communications, Business, or another related field
• Interested in learning more about SEO and content management
• Ability to work independently as well as within an international team
• Good attention to detail
• Organized / Structured way of working
• Hands-on and pro-active
• An excellent command of the English language. Additional languages are a big plus (Spanish, German, Dutch, French)
• Fashion? You live and breathe it.

What does G-Star bring to the table:
Beyond a competitive salary, working at G-Star brings many other perks and exciting opportunities: an awesome and diverse team that collaborates to change the game; a work environment that offers room for fun, inspiration and innovation; a clothing budget; a healthy lunch, and last but not least, a discount on a new bicycle.

What will happen next:
• We will thoroughly review your CV.
• We have a large expat community at G-Star, so please apply in English.
• When we hopefully find what we are looking for, we will call you for a chat and if it’s a good fit, we’ll plan our first interview.
• Because we’re very curious how you’d survive a mission impossible, we ask you to prepare a real-life business case in a follow-up interview.
• Having an agile mindset is very important at G-Star, therefore we ask you to participate in an (online) Learning Agility Assessment.
• When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed and we’ll explain to you how to order your first pair of jeans from the G-Star employee store. Good luck!