At G-Star we are focused on denim innovation. When we design, we design for the future. This reflects not only in how our products look, but also in the wider impact they have. If we still want to be here as a denim brand in the future, it is crucial for us to think innovatively about the impact we have on people and the planet right now. We don’t have all the answers, that’s why we collaborate with expert partners, to accelerate change and develop sustainable solutions for the future of fashion.
Since 2006, our Sustainability Department has been working on integrating sustainability into the very core of our business. To meet our ambitious sustainability goals, the team works closely with other departments such as Product Development, Sourcing, Logistics, Marketing and Retail. For more information visit our RAW Responsibility website.
