Our Marketing department is responsible for bringing G-Star’s brand culture to the end consumer. From unexpected collaborations to commercial campaigns, we push creative boundaries and challenge the status quo to build our hardcore denim positioning worldwide. We work together with the best in class collaborators to develop and execute content.
From fashion shoots and campaigns to PR and retail activations, along with CRM and complete media plans. The department covers everything related to brand, marketing and media, with a full 360 approach driven by a group of G-Star RAW denim fanatics. With innovation, sustainability and creativity at our core, we pursue to define the next generation of denim with respect for people and planet always.