WE ARE DENIM HEADS.
We love denim. Live and breathe it. It’s in our DNA. At G-STAR, we see no limit to what denim can do. We believe it can be force of progress and innovation for both people and planet. How? By hiring the most creative, curious and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow.
Denim is in our DNA, our people are our stitching.
Join the denim heads making raw denim.
The Digital Accounts Marketing Manager is responsible to help building a pipeline of qualified digital sales and brand building opportunities through spot on marketing activations.
You will oversee the negotiation of marketing plans with our digital accounts and execute key marketing initiatives designed to drive brand awareness, consideration, and conversion on our digital accounts. These initiatives should enhance market share growth and secure profitability in alignment with established objectives. Next to this, you will analyze international markets and come up with new marketing strategies to help G-STAR grow digitally.
You will be based in our office in Amsterdam, part of the global digital marketing team, and you will work closely together with internal and external stakeholders to unlock our digital growth ambitions and grab the full potential with our key digital wholesale and marketplace partners.
Our main digital accounts and partners are, but not limited to, Zalando, Amazon and About You.
YOUR TASKS & RESPONSIBILITIES:
- Set up brand marketing and performance marketing strategy and campaigns for our digital accounts.
- Develop and implement brand and performance marketing strategies and campaigns for digital accounts to drive growth and optimize sales performance.
- Translate global marketing strategies into actionable digital account initiatives to increase sales and meet business goals.
- Collaborate with our partners to create impactful media plans and marketing campaigns with customer-centric native content. These plans are all developed based on best practices and include expected KPIs derived from benchmarks.
- Coordinate marketing and strategic meetings with our digital accounts.
- Support sales teams during sell-in seasons by presenting brand marketing strategies and assisting with go-to-market (GTM) seasonal presentations.
- Work closely with sales, data, and marketing teams to ensure digital accounts fully leverage available marketing support.
- Oversee athe content strategy and calendar for each account, including influencer campaigns and consumer insights.
- Manage and optimize programmatic campaigns for key accounts to boost engagement and conversions.
- Lead the reporting and analysis of all campaigns, ensuring continuous optimization.
- Analyze the digital market business and monitor the marketing and sales strategy through current and historical trends in key performance indicators.
HERE'S WHAT YOU BRING TO THE TABLE:
- A bachelor's degree and minimum of 3-year experience in a digital marketing position (preferable wholesale and marketplace accounts).
- Experience working in a fast-paced industry and in an international environment.
- A proven track record within digital accounts is a plus.
- Excellent communication, negotiation and influential skills and familiar with internal and external stakeholder management.
- Strong business-impact orientation and focus on results and analytics.
- Team player with high learning capabilities.
- Performance-driven, organized and detail-oriented with excellent follow-up skills.
- An analytical and strategic thinker.
- Proficient in business English, spoken as well as written.
HERE'S WHAT WE BRING TO THE TABLE:
Located in Amsterdam, our G-STAR HQ offers the chance to work in a diverse environment, with a team of about 300 employees who represent more than 35 nationalities. We all work and collaborate together to be on top of the game and become the number one denim brand!
Beyond a competitive salary, working at G-STAR brings many other perks and exciting opportunities:
- A work environment that offers room for fun, inspiration and innovation,
- A clothing budget to showcase your personal style while representing G-STAR,
- A healthy lunch at our canteen,
- Free access to learning and development platforms Udemy and Goodhabitz,
- Flexibility to work from home 1 day a week,
- A discount on a new bicycle and gym membership.
WHAT WILL HAPPEN NEXT:
- We will thoroughly review your CV.
- We have a large expat community at G-STAR, so please apply in English.
- When we hopefully find what we are looking for, we will contact you for a chat and if it’s a good fit, we’ll plan our first interview.
- Because we’re very curious how you’d survive a mission impossible, we ask you to prepare a real-life business case in a follow up interview.
- Having an agile mindset is very important at G-STAR, therefore we ask you to participate in an (online) Learning Agility Assessment.
- When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed and we’ll explain to you how to order your first pair of jeans from the G-STAR employee store. Good luck!