WE ARE DENIM HEADS.
We love denim. Live and breathe it. It’s in our DNA. At G-Star, we see no limit to what denim can do. We believe it can be force of progress and innovation for both people and planet. How? By hiring the most creative, curious and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow.
Denim is in our DNA, our people are our stitching.
Join the denim heads making raw denim.
HERE'S WHAT WE'LL DO TOGETHER:
As Retail Visual Merchandising & Marketing Coordinator – Europe, you are responsible for shaping and delivering best-in-class in-store experiences across all European G-STAR retail channels, including Full Price and Outlet stores.
You own the creation, implementation, and continuous optimization of channel-specific Visual Merchandising (VM) and retail marketing guidelines, ensuring that new product drops, marketing campaigns, and sales moments are translated into strong, consistent, and commercially effective in-store and window executions.
Working closely with Buying, Brand, Retail Operations, and regional teams, you play a key role in driving brand consistency, commercial performance, and execution excellence across the European retail landscape.
YOUR TASKS & RESPONSIBILITIES
Visual Merchandising (All Channels)
• Develop and implement channel-specific VM guidelines for Full Price and Outlet stores
• Translate new product drops, marketing campaigns, and sales moments into clear VM and window concepts
• Own in-store visuals and window execution, ensuring strong brand expression and commercial impact
• Ensure consistent VM execution across Europe while allowing for local relevance
Retail Marketing & Calendars
• Ensure full visibility and alignment on the Full Price store marketing calendar
• Own and manage the Outlet marketing calendar, driving execution:
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In Outlet stores
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On outlet center websites
• Coordinate seasonal retail marketing moments, campaigns, and promotional activity across channels
• Ensure timely roll-out and high-quality execution across all European markets
Commercial Performance & VM Effectiveness
• Define and set store capacities and product depth in close collaboration with Buying and Retail teams
• Ensure VM setups support optimal product visibility, storytelling, and sell-through
• Analyze and report on sell-through, performance, and effectiveness of VM setups
• Translate performance insights into actionable improvements for future VM guidelines and executions
Execution Excellence & Feedback Process
• Set up and own a structured weekly feedback process on in-store execution
• Collect and review store VM pictures across Full Price and Outlet channels
• Ensure strong execution quality and guideline adherence across stores
• Provide clear, constructive feedback to regions and stores to continuously elevate VM standards
Training & Enablement
• Set up and deliver regular VM training sessions for store VM responsibles
• Support and coach local teams to strengthen VM capabilities and execution consistency
• Act as a key VM knowledge partner for European retail teams
Cross-Functional Collaboration
• Take part in all-channel trade meetings, representing Retail Marketing and VM
• Work closely with Buying teams to align product focus, depth, and flow with VM direction
• Partner with Brand teams to translate global brand strategy into retail execution
• Collaborate closely with Retail Operations to ensure feasibility, clarity, and operational excellence
WHAT YOU BRING TO THE TABLE:
• 7+ years of experience in Visual Merchandising and/or Retail Marketing, preferably within fashion or lifestyle retail
• Strong experience working across multiple retail channels, especially Full Price and Outlet
• Proven ability to create clear VM guidelines and drive execution at scale
• Strong commercial mindset, with experience analyzing sell-through and VM performance
• Confident communicator and trainer, comfortable working with international and regional teams
• Highly organized, proactive, and detail-oriented
• Excellent communication skills, fluent in English (additional European languages are a plus)
WHAT WE BRING TO THE TABLE
Located in Amsterdam, our G-STAR HQ offers the chance to work in a diverse environment, with a team of about 300 employees who represent more than 35 nationalities. We all work and collaborate together to be on top of the game and become the number one denim brand!
Beyond a competitive salary, working at G-STAR brings many other perks and exciting opportunities:
- A work environment that offers room for fun, inspiration and innovation,
- A clothing budget to showcase your personal style while representing G-STAR,
- A healthy lunch at our canteen,
- Free access to learning and development platforms Udemy and Goodhabitz,
- Flexibility to work from home 1 day a week,
- A discount on a new bicycle and gym membership.
WHAT WILL HAPPEN NEXT
- We will thoroughly review your CV.
- We have a large expat community at G-STAR, so please apply in English.
- When we hopefully find what we are looking for, we will ask you some questions and if it’s a good fit, we’ll plan our first interview.
- We ask you to do an online assessment in a follow-up interview.
- When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed, and we’ll explain to you how to order your first pair of jeans from the G-STAR employee store. Good luck!