WE ARE DENIM HEADS.
We love denim. Live and breathe it. It’s in our DNA. At G-STAR, we see no limit to what denim can do. We believe it can be a force of progress and innovation for both people and planet. How? By hiring the most creative, curious and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow.
Denim is in our DNA, our people are our stitching.
Join the denim heads making raw denim!
HERE’S WHAT WE’LL DO TOGETHER:
The Social Media Manager owns the strategy, briefing, publishing, community management and reporting for G-STAR's global social channels: Instagram, TikTok and LinkedIn. You will be part of the Brand & Marketing team at our HQ in Amsterdam, reporting to the Sr PR Manager, and working closely with the global PR & influencer team. South Africa and Japan run their own regional Instagram channels and fall outside this role's remit.
Our goal is for social to reflect G-STAR’s aspirational brand vision and DNA, positioning us as the recognized authority on denim and the most progressive, culturally relevant brand across social. In close collaboration with the brand team, creative studio, tastemakers and agency partners, you’ll premiumize our social content and drive best-practice campaign roll-out, while supporting the digital teams (Ecom, Paid Social, Retail) to maximize commercial impact.
YOUR TASKS AND RESPONSIBILITIES:
- Writing social briefs for the brand team, creative agencies and tastemakers/creators, to amplify campaigns in the right social channels with the right content.
- Support creative teams and agencies with the creation of associated social assets, and personally shoot and edit native, short-form content (iPhone/short-form video) where needed
- Oversee and create the social content calendar
- Act as the liaison between social, PR and other teams/agencies, keeping oversight of social campaign projects, deadlines and priorities
- Responsible for content posting, proactive feed creation and curation, and real-time, trend-reactive content on TikTok
- Build and manage an always-on creator and community program: sourcing, briefing, contracting and securing usage rights for tastemakers and creators
- Responsible for social boosting and budget split across our global social channels
- Monitoring results of campaigns and tweaking boosting budgets where needed
- Tracking consumer sentiment and liaise with customer service
- Creation of campaign performance reports
- Ongoing reporting on performance against the social KPI plan (followers, impressions, engagement) on a weekly, monthly and half-yearly basis
- Proactively report on social trends, competitor analysis, social implications.
- Translate our global social strategy into platform-native formats and behaviours per channel: scaled, curated storytelling on Instagram; fast, trend-driven native content on TikTok; and business/brand storytelling on LinkedIn.
WHAT YOU BRING TO THE TABLE:
- Strategic but hands-on professional with a sense for design and social content.
- Ability to manage multiple projects at the same time.
- Deep understanding of social media platforms and their native behaviours, specifically Instagram, TikTok and LinkedIn.
- At least 5-7 years of experience in social media management, including experience building or running always-on creator/talent programs.
- Preferably experience working with international retail brands.
- Preferably experience briefing and managing creative teams, agencies and tastemakers/creators, including contracting and usage rights.
- Experience working with Sprout Social (or a comparable tool, e.g. Sprinklr/Emplifi) for publishing, reporting and data insights.
- Affinity with fashion, design, art.
- True interest in social media and digital trends.
- Comfortable creating native, short-form content yourself (shooting and editing on iPhone), including appearing on camera for behind-the-scenes and craft/construction content.
- Comfortable reading performance data and dashboards, and translating insights into concrete content and budget decisions.
WHAT WE BRING TO THE TABLE:
Located in Amsterdam, our G-STAR HQ offers the chance to work in a diverse environment, with a team of about 200 employees who represent more than 35 nationalities. We all work and collaborate together to be on top of the game and become the number one denim brand! Beyond a competitive salary, working at G-STAR brings many other perks and exciting opportunities:
• A work environment that offers room for fun, inspiration and innovation,
• A clothing budget to showcase your personal style while representing G-STAR,
• A healthy lunch at our canteen,
• Flexibility to work from home 1 day a week,
• A discount on a new bicycle and gym membership.
WHAT WILL HAPPEN NEXT:
• We will thoroughly review your CV.
• We have a large expat community at G-STAR, so please apply in English.
• When we hopefully find what we are looking for, we will ask you some questions and if it’s a good fit, we’ll plan our first interview.
• We might also ask you to prepare a case before a follow-up interview.
• When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed, and we’ll explain to you how to order your first pair of jeans from the G-STAR employee store. Good luck!