WE ARE DENIM HEADS.
We love denim. Live and breathe it. It’s in our DNA. At G-STAR, we see no limit to what denim can do. We believe it can be force of progress and innovation for both people and planet. How? By hiring the most creative, curious and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow.
Denim is in our DNA, our people are our stitching.
Join the denim heads making raw denim.
We are committed to creating an inclusive environment and welcome applications from all qualified candidates, regardless of background, identity, or experience.
HERE'S WHAT WE'LL DO TOGETHER:
The G-STAR E-commerce Trade team plays a crucial role in driving sales performance and delivering an outstanding digital experience across our global web and app platforms. With aggressive commercial targets and a fast-evolving e-commerce landscape, the team is committed to delivering best-in-class digital journeys and optimizing trading outcomes at scale.
As the E-commerce Regional Coordinator, you will work across both global and regional scopes to shape, plan, and execute commercial strategies that elevate performance. While the title reflects a regional accountability, much of your work will influence global trade strategy, campaign execution, and pricing models.
You’ll collaborate cross-functionally with Buying, Planning, Marketing, CRM, and Tech to ensure we deliver relevant and high-performing commercial initiatives across markets.
- Pre-Campaign: Partner with Buying and Planning to define commercially sound assortments with sufficient depth and availability, while minimizing overlap with core collections.
- During Campaign: Continuously assess and adjust product focus, stock deployment, and messaging in light of real-time performance, margin impact, and fragmentation.
- Post-Campaign: Evaluate range effectiveness, propose improvements to visual merchandising and site execution strategy.
Promotional Pricing Strategy
- Define and optimize promotional pricing plans using AI tools where applicable, balancing competitiveness with margin protection.
- Factor in market-specific elasticity, competitor intelligence, and commercial targets to build differentiated pricing strategies.
Trade Calendar Planning
- Recommend improvements and commercial opportunities in the trade calendar based on performance trends, customer behavior, and market needs.
- Collaborate with global and regional teams to align on priorities and execution.
Conversion Rate Optimization
- Lead deep-dive analysis on funnel metrics, landing page performance, and channel attribution.
- Partner with Performance Marketing to co-develop effective campaigns, traffic-driving initiatives, and content-driven conversion tactics.
Trading Toolkit Development
- Help ensure the right promotional mechanics (discount types, urgency tools, bundles, etc.) are in place and evolving to meet goals.
- Support testing and rollout of new capabilities aimed at improving site performance and CVR.
Operational Oversight & Guidance
- Provide direction and strategic guidance to Production Coordinators in executing trade initiatives, site updates, and ongoing maintenance tasks.
- Ensure local execution supports overarching commercial objectives and brand consistency.
- Collaborate with global production and content teams to translate commercial vision into on-site activation.
Analytics & Insight
- Deliver actionable insights through weekly, seasonal, and campaign-based trade reporting.
- Use data to inform assortment plans, optimize product placements, and build business cases for new initiatives.
- Translate commercial results into learnings that feed future campaign and pricing strategies.
- 2–5 years of experience in e-commerce, digital merchandising, commercial planning, or trade marketing;
- Strategic and data-driven mindset with strong commercial instincts;
- Experience in cross-functional environments with Buying, Planning, and Performance Marketing
- Proficiency in Microsoft Excel and data tools (Google Analytics, Tableau);
- Familiarity with CMS platforms (e.g., Hybris, Amplience) and customer engagement tools (e.g., Exponea, Bloomreach) is a plus;
- Excellent communication skills and stakeholder management;
- Self-starter with a proactive, solution-oriented approach;
- Fluent in English; additional languages are a plus, but not required.
Located in Amsterdam, our G-STAR HQ offers the chance to work in a diverse environment, with a team of about 300 employees who represent more than 35 nationalities. We all work and collaborate together to be on top of the game and become the number one denim brand!
Beyond a competitive salary, working at G-STAR brings many other perks and exciting opportunities:
- A work environment that offers room for fun, inspiration and innovation,
- A clothing budget to showcase your personal style while representing G-STAR,
- A healthy lunch at our canteen,
- Free access to learning and development platforms Udemy and Goodhabitz,
- Flexibility to work from home 1 day a week,
- A discount on a new bicycle and gym membership.
WHAT WILL HAPPEN NEXT:
- During this job application, we will ask you to play a couple of short neuroscientific games. These games provide you with the opportunity to showcase your potential, talents, and personality.
- As a result, we can ensure equal opportunities for everyone who applies, by evaluating everyone based on objective, scientifically proven insights rather than gut feeling.
- As we value personal growth and transparency, we will make sure you receive your results on the games as well.
- When we hopefully find what we are looking for, we will get in touch with you and if it’s a good fit, we’ll plan our first interview.
- After this, we might ask you to complete a business case which we will discuss during a follow-up interview.
- When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed and we’ll explain to you how to order your first pair of jeans from the G-STAR employee store.
Good luck!