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Digital Content Coordinator

Amsterdam, Netherlands

November 22, 2022
Digital Content Coordinator

Digital Content Coordinator

Denim. It’s our passion. It’s in our blood.
But we are not just another denim brand.
We’re RAW.

At G-Star, we are obsessed with denim. Together we push to invent, explore and take craftsmanship to another level. Down to the smallest detail and with a strong belief that there is no limit to what denim can do. To achieve this, we are always looking for hardcore thinkers and do-ers, who want to join us in creating the future of premium and purposeful denim.

Are you up for the challenge?
Are you the perfect fit for our team?
Are you a bit of a rebellious spirit?
Then we would love to hear from you!

Here's what we'll do together:
As the Digital Content Coordinator for you will support in planning, trading and executing the digital content plan to elevate the G-Star brand experience and maximize digital performance. Ensuring all campaigns are launched on time and in line with G Star brand guidelines.

Your tasks & responsibilities: 
Digital Content strategy & briefing:

  • Coordinate upcoming campaigns using Kanban for your own team and the Digital Trade team
  • Work closely with Digital Trade GTM Manager on alignment of campaign’s strategy and execution
  • Communicate the strategy across departments and draft the brief.
  • Monitor the delivery of content in good time for launch.
  • Provide toolkits to regional teams to ensure smooth launch of campaigns.
  • Monitor and analyze campaign content performance. Suggest changes to drive performance.

Content Management:

  • Becomes a Super user of CMS program Amplience.
  • Support and train the E-com coordinators on working in Amplience
  • Develop and provide necessary content toolbox for coordinators 
  • Align with IT-team and Amplience on further development of the program content.

You will be the first point of contact for non-product content related questions and issues and assists the Digital Content Intern on his/her daily work and responsibilities.

Here's what you bring to the table:

  • You have graduated from a Bachelor or Master in Communications, Marketing or similar field
  • You have 1-3 years of experience in a similar role
  • Experience within Fashion or Retail is a plus
  • Eye for details
  • Hands-on and pro-active, a multitasker
  • An excellent command of the English language, speaking other languages like Dutch, German or French are plus
  • Fashion? You live and breathe it.

Direct relations:

  • Global Brand Marketing
  • Digital Trade
  • UX & CRO functions
  • Digital Development

Here’s what we bring to the table:
Beyond a competitive salary, working at G-Star brings many other perks and exciting opportunities: an awesome and diverse team that collaborates to change the game; a work environment that offers room for fun, inspiration and innovation; a clothing budget; a healthy, fresh and delicious lunch and even discounts in various fitness clubs and last but not least, a discount on a new bicycle.

What will happen next:

  • We will thoroughly review your CV.
  • We have a large expat community at G-Star, so please apply in English.
  • When we hopefully find what we are looking for, we will get in touch and see if it’s a good fit, then we’ll plan our first interview.
  • Because we’re very curious how you’d survive a mission impossible, we ask you to prepare a real-life business case in a follow-up interview.
  • Having an agile mindset is very important at G-Star, therefore we ask you to participate in an (online) Learning Agility Assessment.
  • When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed and we’ll explain to you how to order your first pair of jeans from the G-Star employee store. Good luck!